SMPTE Unveils Content Provenance and Authenticity in Media Study Group
WHITE PLAINS, N.Y. — July 16, 2025 — SMPTE®, the home of media professionals, technologists, and engineers, is proud to introduce Content Provenance and Authenticity (CPA) in Media Study Group (SG). The SG will assess how current content provenance and authenticity technologies affect media production and distribution. A key focus, among others, will be on the carriage of content provenance information in MXF files due to an urgent industry need.
“The CPA SG was established at a critical juncture, as artificial intelligence (AI) becomes increasingly integrated into media production,” said SMPTE’s director of standards and head of the CPA in Media Study Group, Thomas Bause Mason. “In this evolving landscape, ensuring that audiences can trust the authenticity of the content they consume is more important than ever. The SG will explore how CPA-related information can be transported effectively and securely across today’s professional media infrastructure.”
The scope of the project will be to identify content provenance and authenticity technologies, areas of work and activities in other professional media organizations, and make recommendations where SMPTE can update existing or create new standards to support the flow of content provenance and authenticity information. The group will also gather use cases and requirements, and summarize those findings and recommendations in one or more study group reports.
The group includes representatives of the SMPTE Standards Community from Ross Video, SONY, Adobe, The European Broadcasting Union, and Metaglue.
More information about the SMPTE Standards process, committees, and working groups is available by clicking here.
More information about SMPTE is available at smpte.org.
About SMPTE®
SMPTE is the global society of media professionals, technologists, and engineers working in the digital entertainment industry. The Society fosters a diverse and engaged membership from both the technology and creative communities, delivering vast educational offerings, technical conferences, and exhibitions, the SMPTE Motion Imaging Journal, and access to a rich network of colleagues essential to their career success. As an internationally recognized standards organization, SMPTE also provides a vital technical framework of engineering standards and guidelines that allow the seamless creation, management, and delivery of media for art, entertainment, and education worldwide
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