Manchester, United Kingdom, 5th December 2024 – LK SAMYANG, a leading global optical brand, announces the launch of their first lens from LK SAMYANG’s Prima Series: the AF 35mm F1.4 P FE. Drawing inspiration from the Latin word “Prima,” which signifies “First” and “Important”, this series sets a new standard in their lens technology as they unveil their third-generation products. The AF 35mm F1.4 P FE, pioneering the Prima Series, is meticulously crafted to balance highend performance with practicality, emphasising a compact and lightweight design. This lens is not only a technological advance but is also designed to be accessible, aiming to offer top-tier features at a reasonable price. It is crafted for widespread appeal, ensuring all photography enthusiasts can enjoy professional-grade quality without the premium cost.
The newly released AF 35mm F1.4 P FE lens is the lightest AF35mm F1.4 prime lens, featuring ‘Portability’, ‘Practicality’, and ‘Convenience’.
Holdan, a leading distributor of professional imaging, video, and broadcast equipment, is the exclusive distributor of the
Samyang product range in the UK and Ireland. Holdan’s established presence in the market, combined with its vast experience in the distribution of top-tier imaging products, makes them the perfect partner to deliver Samyang’s newest innovation to photographers, videographers, and creatives across the region.
Key Features of the Samyang Prima Series:
• Portability: Unmatched portability with the lightest 35mm F1.4 lens for full-frame Sony E-mount, weighing just 470g (16.6oz). Its compact design is ideal for on-the-go photography, perfectly complementing lightweight cameras like the Sonyα7C II and ZV-E1. Carry it anywhere, anytime, without compromise.
• Practicality: Excels in delivering outstanding resolution, even at its maximum aperture of F1.4. It is particularly effective when used at its minimum focusing distance of 0.30m (0.98ft), ensuring sharp images in every shot. Additionally, the lens expertly minimises focus breathing, ensuringhigh-quality results in both photography and videography applications.
• Convenience: Redesigned to enhance user convenience across diverse environments. Equipped with robust weather-sealing and an intuitive USB port for firmware updates, it offers ease of use under any conditions. Its fast and accurate autofocus performance ensures consistently outstanding results, making it a reliable choice for capturing high-quality images at any moment.
Kriss Hampton-Joyce, Head of Technology, Holdan, commented:
“With the launch of the ‘Prima’ series with the 35mm F1.4, Samyang continues its tradition of delivering high-end optical performance, but now in a more compact, lightweight, and affordable package. This series looks to combine exceptional image quality with enhanced practicality, offering professionals and enthusiasts alike the perfect balance of precision and portability, all at a price point that makes high-end performance accessible to more creators than ever before.”
Availability: The Samyang Prima series AF 35mm F1.4 P FE will be available to pre-order from major camera retailers across the UK and Ireland as soon as the embargo lifts, with first deliveries expected January 2025.
For more information click here.
Enquiries should be directed to: marketing@holdan.co.uk or telephone +44 1457 851000.
About Holdan
Established in 1996, Holdan are one of the leading value-added distributors in the audio visual, broadcast and cine and imaging sectors supplying resellers in the UK&I. Our overall aim is to give our customers excellent service and we aspire to be efficient and easy to work with. We truly care about the quality of our delivery.
As a division of the Midwich Group, we represent high profile brands, and provide the highest level of sales, after sales support, marketing, service and technical pre-sales support.
Visit the Holdan website here.
Marketing contact: Jo Mohan – Graphics & Marketing Co-ordinator jom@holdan.co.uk
About Midwich Group
Midwich Group is a specialist AV distributor to the trade market, with operations in the UK and Ireland, EMEA, Asia Pacific and North America. The Group’s long-standing relationships with over 800 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio visual categories such as displays, projectors, technical AV, broadcast, professional audio, lighting and unified communications. The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets.
Visit the Midwich Group website here.
About Samyang Optics
Samyang Optics is a world-renowned manufacturer of high-performance camera lenses. Founded in 1972, the company has built a global reputation for producing lenses that combine cutting-edge technology with superior craftsmanship. Samyang lenses are designed for both professionals and enthusiasts, offering a range of focal lengths and mounts compatible with all major camera brands.
For more information click here.
