Seamless Production, AI Managed Content and Branded OTT Delivery Available for Sports Rights Holders, Showcased at IBC 2025
NEW YORK and ZURICH, August 21 – Chyron, a global leader in broadcast graphics and live production solutions, today announces a partnership with Asport, a leading sports tech innovator. Together, the companies will offer a flexible, modular, end-to-end solution for live production and distribution, supporting sports rights holders across the entire spectrum of sport—from top-tier federations to grassroots organizations.
The integrated solution combines Chyron’s cloud-based live production technology delivering broadcast-quality video mixing, advanced graphics, AI-driven replay clipping and professional commentary with Asport’s content management, AI-powered refinement, multi-channel distribution, and white-label OTT platform. Together, these capabilities enable organizations to produce, enhance, and distribute high-quality content with efficiency, automation, and scalability.
A successful proof-of-concept with Austrian media company Krone has already demonstrated the power of this collaboration. Live production, automated graphics, and commentary were delivered via Chyron LIVE, while Asport managed content delivery to Krone TV and the Krone white-label OTT platform. Following this success, Krone plans to roll out the workflow starting with selected games of the top Austrian Handball League throughout the upcoming sports season, gaining greater flexibility, scalability, and the ability to produce remotely, reducing dependency on a physical master control room (MCR).
“Partnering with Asport allows us to build on our proven live production solution to deliver both compelling live coverage and a wide variety of content formats across all channels. Utilizing AI and automation facilitates streamlined workflows for multi-channel content generation, addressing a key market demand, particularly in light of changing viewing habits among younger audiences,” said Mike Truex, CEO of Chyron.
“With Chyron, we’re partnering with an industry leader known for broadcast-quality solutions. This allows us to seamlessly combine their technology with our smart automation and multi-channel distribution capabilities, enabling rights holders and organizers at every level to produce, package, and share content with the speed and quality once reserved for top-tier productions,” said Rainer Roesslhuber, Chairman of Asport.
This powerful technology partnership offers sports rights holders across all tiers a scalable solution suitable for professional leagues, grassroots organizations or anyone building an audience for any sport. The cloud-based, end-to-end architecture enables flexible and remote workflows all from a reliable single source. Further efficiency is ensured with AI powered generation of tailored content formats and automatic publishing to all desired channels. The end result for the rights holder is their own, branded OTT platform with full functionality for the best fan experience and maximized revenue.
The full workflow is on display at IBC 2025 at the Amsterdam RAI, Chyron booth 7.B47 and is commercially available.
About Chyron
Founded in 1966, Chyron pioneered digital broadcast titling and graphics systems. With a strong foundation built on almost 60 years of innovation and efficiency, the name Chyron is synonymous with broadcast graphics. Today, Chyron offers the industry’s most comprehensive software portfolio for live production professionals. The PRIME Platform encompasses CG graphics, production switching, touchscreen, video walls, venue control, and more. A diverse range of storytelling tools, including Paint for illustrated replay, Virtual Placement for virtual field markers for sports, and NewsTicker for ticker data management and display, as well as other offerings, round out the Chyron product portfolio. The award-winning Chyron LIVE brings many of these functionalities into a single cloud-based interface. Chyron is used by many of the biggest names in broadcast and Chyron products are increasingly deployed to empower OTA and OTT workflows. Chyron helps broadcasters and content owners deliver richer, more immersive experiences for audiences and sports fans at home, on the go, or in the arena.
Chyron is a brand of ChyronHego, headquartered in New York with operations in 11 countries. Privately held, and thus free from the volatility of short-term shareholder expectations, ChyronHego’s majority shareholder is Apollo Management, a leader in the growth of top technology companies.
More information is available at www.chyron.com.
About Asport
Asport is the sports technology brand of SportPass, a privately owned technology company with offices in Zurich and Vienna. Built on a foundation of innovation and smart workflows, Asport empowers sports organizations at all levels and media houses to leverage video more easily, efficiently, and comprehensively.
The Asport platform delivers end-to-end content workflows: from consulting and organizing productions with trusted partners, to managing content and events, to intelligent content refinement and multi-channel distribution across broadcast, OTT, and social media platforms.
With AI-supported tools and automated processes, organizations can generate highlight clips, replay formats, and social-first content—driving visibility, fan engagement, and monetization. Asport combines technological expertise with a deep passion for sports, providing accessible, high-quality solutions that help organizations professionalize their media workflows and inspire fans everywhere.
More information is available at https://asport.tv
